Why B2B Event Marketing ROI is Broken (And How AI Can Fix It)
Companies spend 20-30% of marketing budget on events but can't prove the ROI. Here's the systematic approach to change that.
Writing about startups, product development, event marketing, and lessons learned building tech products from 0 to 1.
Companies spend 20-30% of marketing budget on events but can't prove the ROI. Here's the systematic approach to change that.
Lessons from building Aura at Bain & Company - the unique challenges and advantages of venture building inside a large organization.
How I built and launched Mainteny's MVP by myself, and what I'd do differently next time.
How building SnowOptix for Snowflake cost optimization led me to discover the bigger opportunity that became Luminik.
What actually works when raising your first round. Cold outreach, investor meetings, and the mistakes that cost you time.
As an engineer, I thought I couldn't sell. Turns out understanding the product deeply is a superpower in B2B sales.
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