Thoughts & Insights

Writing about startups, product development, event marketing, and lessons learned building tech products from 0 to 1.

Engineering

What It Actually Costs to Build a Serious Product Alone in 2026

The real cost structure of solo product development. Tools, workflows, and what changed from team-based development.

Feb 2026 15 min read
Founder Journey

Selling Before Building: How I Got to Revenue Without Writing Code

I signed my first paying customer at Luminik before writing a single line of code. Here's exactly how that worked.

Feb 2026 10 min read
Event Marketing

Why B2B Event Marketing ROI is Broken (And How AI Can Fix It)

Companies spend 20-30% of marketing budget on events but can't prove the ROI. Here's the systematic approach to change that.

Jan 2026 12 min read
Side Projects

Side Projects That Lead to Unexpected Discoveries

How building SnowOptix for Snowflake cost optimization led me to discover the bigger opportunity that became Luminik.

Dec 2025 9 min read
Sales

Technical Founders Can Sell: Here's How

As an engineer, I thought I couldn't sell. Turns out understanding the product deeply is a superpower in B2B sales.

Nov 2025 11 min read
Startup Journey

Building a $3.6M ARR Product Inside a Consulting Firm

Lessons from building Aura at Bain & Company - the unique challenges and advantages of venture building inside a large organization.

Oct 2025 15 min read
Fundraising

The Seed Fundraising Playbook

What actually works when raising your first round. Cold outreach, investor meetings, and the mistakes that cost you time.

Sep 2025 12 min read
Product Development

From Idea to MVP in 3 Months as the Only Developer

How I built Mainteny's MVP as the sole technical person, and what I'd do differently next time.

Aug 2025 11 min read

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