Notes from building Luminik and earlier products: product decisions, sales calls, agent workflows, event pipeline systems, and zero-to-one work.
How I use Alfred to turn repeated company work into plans, summaries, draft replies, and pull requests I can review before anything ships.
How I use Alfred to turn repeated company work into plans, summaries, draft replies, and pull requests I can review before anything ships.
Why I moved recurring agent work out of my daily workspace, what the boundary controls, and which approvals still stay with me.
gstack formalizes role-based agent work. The harder part is still product rules, cross-session context, and isolated branches.
The tools got cheaper and faster. The harder work is still product direction, instruction files, review, and knowing what needs a human decision.
I delivered Luminik manually before building the product surface. That work showed which event workflows repeated and which steps belonged in software.
Event ROI breaks when attendee, outreach, booth, and CRM evidence split apart. The fix starts with one event record through every handoff.
SnowOptix started as a real Snowflake cost tool. The customer conversations mattered more than the tool and led me toward Luminik.
Technical founders sell well when discovery starts as diagnosis: understand the workflow, explain tradeoffs, and say what the product can and cannot do.
Aura reached $3.6M ARR inside Bain in 18 months. The useful lesson is which constraints helped, which slowed us down, and why.
What I had to make clear as CTO during an early raise: product evidence, demos, investor fit, diligence, and keeping sales learning alive.
A practical lesson from Mainteny: pick one market, make one daily workflow work, sell while building, and keep the stack easy to change.
Alfred, CLAUDE.md files, isolated branches, approval rules, and the recurring checks I run while building Luminik.
Sales starts by understanding how the buyer does the work today. Useful before hiring a sales motion.
How event ROI breaks across handoffs, and why the answer starts with one event operating record.
Mainteny, Aura, SnowOptix, and the product decisions that changed what I built next.